About us

About us

Back in 2007, when the online casino industry was in its earliest stages, three Swedish friends teamed up to bring a new kind of casino gaming to the world. Fredrik Sidfalk, Henrik Bergquist, and Mikael Pawlo wanted to offer an online casino and sportsbook that put the customer first and offered nothing but the very best real money games.

That’s why they launched Mr Green & Co AB, the parent company of Mr Green. By offering socially responsible gaming and only including titles from the planet’s top game developers, Mr Green’s popularity spread like wildfire. Before long, Mr Green had gotten so big that it was listed on the NASDAQ exchange in Stockholm, one of the few online betting platforms to achieve this.

Since its humble origins, Mr Green has gone from strength to strength. The recipient of many of the most prestigious awards in the online casino industry, IGA’s Mobile Operator of the Year and EGR’s Casino Brand of the Year are just a few of the feathers in Mr Green’s cap. Today, Mr Green offers more than 1000 casino games, as well as innovative sports betting on thousands of different markets.

Players in 13 countries, including Ireland, can enjoy full access to the customisable online gambling experience available. Mr Green & Co AB changed its name to MRG in early 2018 as it began to expand across the globe. Soon after, MRG was acquired by none other than William Hill, one of the largest and most reputable betting companies around. Then, in 2021, the Las Vegas titan Caesars Entertainment acquired William Hill, and with it, Mr Green, allowing us to serve a wider audience of discerning casino gamers than ever before.

mr green

Our Vision and Mission

Mr Green is more than your average online casino provider. We’re a socially conscious company with a commitment to responsible gaming and making a positive change in the world. We put integrity at the heart of everything we do and strive to ensure top-quality and totally unique gaming experiences for all of our valued customers.

At Mr Green, Our Players Come First

Mr Green values our players more than anything else. That’s why we are a world leader in responsible gaming, empowering you with the tools to play exactly how you want. With our Green Gaming platform, we put you in the driver’s seat and give you the tools you need to spend within budget.

Unparalleled Innovation and Creativity

We are so much more than just a platform for casino games. At Mr Green, you’ll find an innovative gaming experience like no other. With creative daily freebies and VIP bonuses, as well as a seamless mobile casino for on-the-go gaming, there is something to suit every casino gamer.

An Unbeatable Irish Casino and Sportsbook

When it comes to Irish casinos and sportsbooks, you won’t find anything better than Mr Green. We offer more than 1000 games from the world’s best developers, including NetEnt, PlayTech, and Yggdrasil. We offer innovative in-play betting and competitive odds on thousands of markets, all of which are available on mobile, desktop and our app! What’s more, our Irish customers can treat themselves to welcome bonuses and freebies worth hundreds of euros.


A Green Gaming Experience

At Mr Green Ireland, we don’t just talk the talk – we walk the walk. That’s why our industry-leading greengaming tool is here to ensure that you enjoy fun-filled casino gaming in a safe and responsible environment.

Green Gaming puts you in the driver’s seat. It is a bespoke digital tool that keeps you company and lets you know if it thinks you are engaging in any risky gaming behaviour.

It provides you with on-the-go advice and tips on how to play responsibly and has the option to set hard limits on your activity so that you can step back and take a break if you want to. We understand that gambling is only fun when you play responsibly, and our Green Gaming tool is there to ensure that this is the case.

Green Gaming tools

Green Gaming is a suite of innovative tools that are designed to keep you in full control of your game and facilitate truly responsible play. Here’s how our Green Gaming platform will assist you:

Take a Moment

Sometimes, we all need to take a step back. With our Take a Break tool, you can temporarily close your account in just a couple of clicks whenever you feel like your current level of play is too much. You can take a break for 1, 7, or 30 days, allowing you to pause and re-assess your gaming behaviour.

Self-Exclusion Tools

Sometimes, taking a break is not enough. We understand that, which is why all Irish players can take advantage of Mr Green’s unique self-exclusion tools. With these, you can block access to your account for up to five years, simply by giving us a call. You can also make sure that you receive no marketing materials or promotional content from us at any point during your self-exclusion, to give you the space you might need.

Tailored Deposit Limits

We put your well-being at the heart of everything we do. That’s why our Green Gaming platform allows you to set strict and bespoke limits on your deposits, wagers, and losses at any point. You can set and change your limits whenever you want, ensuring that you never spend a penny more than you plan to.


Green Values

Mr Green’s mission to make the world a cleaner place extends far beyond the realm of the casino. We care about making our planet a greener, cleaner, and more sustainable place that everyone can enjoy. That’s why we decided to launch our own clean-up initiative in 2017.

This unique project aims to monitor oceanic waste and clean up the Mediterranean so that everyone can enjoy its crystal-blue waters for generations to come. With the help of the University of Malta and the International Ocean Institute, Mr Green is helping to further the understanding of how oceanic waste occurs and what its effects are, as well as the best ways to clean up our oceans for good.

championsleague mr green

About MRG Group

MRG is the name of the parent company that owns Mr Green Casino, which itself is owned by William Hill PLC and Caesars Entertainment. MRG remains a mid-cap listed company on the Stockholm NASDAQ exchange and is licensed to serve customers in 13 countries, including the Republic of Ireland.

Our offices are in the charming town of Sliema on the eastern coast of Malta. In our beachside offices, the Mr Green team works tirelessly to provide unique, innovative, safe, and high-value casino and sports betting experiences for our international user base.

Our Brands

mr green

The one and only, the OG. Mr Green is our most celebrated brand and remains one of the most trusted and reputable casinos in the industry right now. You can find more than 1000 slots, table games, live casino games, and more across our award-winning platform, all of which have been seamlessly formatted for mobile, allowing on-the-go gaming wherever you are.


Redbet is an online betting legend, with more than 14 years of serving unrivalled betting and casino gaming to players in the UK, Sweden, Norway, Finland, and Denmark. When MRG acquired the Evoke Gaming AB empire in 2018, RedBet came with it, allowing us to enrich our offerings with a top-quality gambling product.



Bertil is another casino brand, as well as a provider of unique online bingo games for players across the Nordics. You’ll also find hundreds of slots and no shortage of free welcome bonuses for all of our international players.


As you might have guessed, Bingosjov is a top-tier bingo platform. Acquired by the MRG Group in 2017, Bingosjov has since gone on to greatly expand its offerings, with a huge variety of casino games now available alongside its popular bingo titles


Bingoslottet is another celebrated bingo platform that has been serving the Danish market for more than a decade. Nowadays, players across Europe can try out the bingo on offer here.


Another jewel in the Evoke Gaming crown, MamaMia Bingo does more than it says on the tin. Alongside countless bingo titles, here you’ll find a wide range of slots, table games, and live casino games to enjoy.

WinningRoom is where the magic happens. One of the most iconic casino brands in Sweden, WinningRoom offers more casino games than you can shake a stick at, as well as daily drops and massive jackpots that are always up for grabs.


Last but certainly not least, we have 11.lv, arguably Latvia’s largest online gambling provider and one of the top platforms in the industry. You’ll find a truly mind-boggling amount of slots on offer, as well as plenty of welcome bonuses to get you started.

Mr Green’s awards

GA awards

  • EGR Nordics Awards 2021 – Safer Gambling Operator of the Year
  • EGR Nordics Awards 2020 – Operator of the Year
  • EGR Marketing and Innovation Award 2019 – Innovation in compliance and responsible gambling
  • EGR Nordic 2019 Mobile Operator of the Year
  • CEEG 2018 Best overall Casino Operator of the Year
  • SBC 2017 Socially Responsible Bookmaker of the Year
  • IGA 2016 Mobile Operator of the Year
  • IGA 2015 Online Casino Operator of the Year
  • EGR 2014 Casino Brand of the Year

Mr Green’s License’s

According to Maltese law, Mr Green Ltd has the right to provide gambling for real money according to the following licenses: LGA/CL1/521/2008 (Issued the 6th of January 2010 and renewed the 5th of January 2015), LGA/CL1/772/2011 (Issued the 21st of March 2012) and LGA/CL1/869/2013 (Issued the 19th of July 2013).
For information about other brand’s gaming licenses, you are welcome to visit the Swedish MRG.