The Story of the Man in Green
Once upon a time on a dark and chilly night, baby Green was found abandoned at the steps of an old orphanage.
Heart set on adopting a little girl, a young couple fell in love with the two-year-old boy.
Green’s parents were the adventurous kind…they believed in filling their lives with stories and memories…and not things. The significance of this, we should not overlook, for it changed Green’s life, this chance they took.
When Green grew up, he became the class clown, in his company of many, there was never a frown. With a passion for fun, excitement and play, he’d chosen to live life without a dull day. He sought out adventure wherever it be.
Recognizing Green’s grand potential, his math professor took him under his wing, unlocking Greens hidden talents. The professor’s fatherly-like figure has continued to influence and inspire Green to this day including the adoption of an old-school gentlemanly attitude, bowler hat and classic umbrella.
As soon as Green was old enough to travel the world on his own…that’s where his love of entertainment unfurled. On the way he discovered his future awaiting, met an artist unknown and without hesitating, he bet big, took a chance and opened the virtual doors of his Online Casino.
The rest…is history!
The gentleman in Green – our vision and mission
Mr Green is far from naïve and he understands that it takes a team to create and implement his gentleman-like culture. Of course, that goes far beyond appearance. Such personality traits as honesty, respect, and manners are a part of the make-up of a gentleman. While Mr Green is a humble man, he’s always there to lend a hand if he is in a position to help.
Mr Green lives and dies by his personal code of integrity, remaining at ease in every circumstance, and in no situation does he ever break a promise. He takes the time to educate himself on a daily basis and has a love for innovation and some of the world’s finest art. These characteristics- innovation and aesthetics- are in the very fabric of what the company stands for.
Our mission from day one has been to contribute to the industry with creativity and innovation in order to help shape a more exciting experience.
We accomplish this by playing to our core strength- world-class gaming where the customer is central to the entire experience. We put you first, especially when it comes to your safety and your values. This is what we have proudly termed “Green Gaming”.
Green Gaming – We take care of you
When you hear the word “marketing”, you probably don’t automatically think of a practice that involves looking after the safety of the customer. Since Mr Green launched in 2007/2008, however, we have kept three core statements at the forefront of all our marketing activities. If it weren’t for our customers, of course, there would be no Mr Green, so we fail to see how not prioritising their safety would be of benefit to anyone.
The three core statements can be described as below:
- Our customers should always be in full control of their gaming
- Our customers should never gamble with more than they can realistically afford
- Gambling with Mr Green must never feel anything less than 100% safe
Green Gaming tools
We are always looking for ways to improve the functionality of the website in order to provide you with the safest experience possible. In fact, we were among the very first companies to take this approach in the Nordic and Swedish markets.
By placing limits on the amount of funds that can be transferred, Mr Green is encouraging its customers to exercise a safe and cautious approach. It helps them to create their own budgeting system that they are in control of so that they’re always aware of how much they can afford to gamble. Mr Green has taken this stance on looking out for its customers since its launch in 2008, and has improved it over time, which both its staff and customers continue to appreciate.
In the autumn of 2017, Mr Green launched a new technology. By conducting an evaluation of gambling behaviours combined with how customers perceive their own gambling, the tool’s algorithm provides information on when gamblers start to take an unhealthy turn. We were the first company to offer this in order to prevent a possible addiction to gambling.
Mr Green and our green project Clean the Sea
Another green project of ours with an emphasis on social responsibility is “Clean the Sea”. It began in the summer of 2017 with the goal of a cleaner Mediterranean Sea. We set out to create awareness and with that aim in mind, we joined forces with the University of Malta and International Ocean Institute. Environmental concerns are at an all-time high and we wanted to exercise our responsibility in doing what we can to help. We assumed a leading a role, attempting to create a more environment-friendly and cleaner ocean around Malta.
Company information and MRG Group
Mr Green Ltd is the sole owner of the Mr Green brand. Mr Green Ltd is owned by a Swedish company by the name of Mr Green & Co AB (publ). Since May of 2018, the entire concern goes under the name MRG Group. That name has been listed on Nasdaq Stockholm since November 30th, 2016.
Mr Green Ltd.’s operational office, where work such as customer service, CRM, marketing, and payments are carried out, are situated in Malta. The company is led by CEO Patrick Jonker.
Mr Green Technology AB – MRG Gametek – has been situated in Stockholm since the end of 2017. The Epicenter building, on Mäster Samuelsgatan 36, was the very first digital innovation house in Stockholm.
The technical team comprises more than 100 developers and is led by Mattias Wedar. Its primary emphasis is on developing and putting into practice its business plan for Green 2,.0., in addition to further work on the main Mr Green platform for sports betting and casino games, while still prioritising customer responsibility.
Mäster Samuelsgatan also houses MRG Group’s decision-making arm, with CEO Per Norman in charge.
MRG Group has made an inroad into 13 markets up until this point. Aside from the primary Mr Green casino site, MRG owns seven brands within iGaming, casino, poker, sports betting, lottery, and bingo.
MRG Group’s brands
Mr Green is the biggest of MRG Group’s gambling sites, and since its launch in Sweden in 2008, it has gone on to be the recipient of multiple awards that have helped to give it sufficient credibility to enter and succeed in 13 new markets. Mr Green was among the first casino operators to provide a sleepless gaming website where gamblers would play casino games from manufacturers situated all over the world.
Mr Green offers more than 2,000 online casino games, in addition to live casino and sports betting. We also provide Keno and online bingo in some markets, while through the use of innovation, the number of products we have available are steadily increasing.
Redbet has a long history in the Nordic market of offering casino, poker, and sports betting. Evoke Gaming EB once owned the brand before MRG Group acquired Evoke in 2018. It has recently begun to enjoy some success in Britain as a result of Mr Green’s evolving awareness of a gambler’s needs and wants.
Bertil is a casino and bingo brand that largely targets the Nordic and Swedish markets. While it began as an online bingo site, it has since moved towards casino games. Bertil was acquired by MRG Group in 2018 when the group bought Evoke Gaming AB.
The Danish bingo site Bingosjov launched in 2008 before Mr Green acquired it in 2017. Spillemyndigheten, the Danish gambling authority, monitors the site. In the past few years, it has offered more casino games. In fact, it currently features more than 500 slots from 15 different gaming suppliers.
Bingoslottet is another online gaming site acquired by MRG Group during 2017. The site has since long been a favorite among Danish online bingo players.
During 2018 MRG Group bought MamaMia Bingo in 2018 when acquiring Evoke Gaming AB. The stylish site has won a following among Nordic and Swedish bingo lovers. It also allows customers to choose between playing casino games and slots online. Established gaming manufacturers like Microgaming, NetEnt, Evolutiopn, and NYX comprise the bulk of the games roster.
Due to early media promotion campaigns, Vinnarum became a well-known casino brand in Sweden. MRG Group acquired the brand at the beginning of 2018 when it purchased Evoke Media AB. Since that acquisition, there have been a greater number of casino games on offer to allows for additions from more suppliers. The brand is now also known in such countries as England (WinningRoom), Germany (WinningRoom), Finland (Vinneri), and Norway.
MRG Group made an inroad into the Latvian market when in May of 2018 it acquired the majority of stock in 11.lv. With its mail office located in Riga, the company ranks among Latvia’s big three gaming operators, with an emphasis on casino and sports betting.
Mr Green’s accomplishments
Receiving an award is always a great honour and validation that we’re doing something right, but it isn’t not our mission in life. We have long believed that as long as our customers have a pleasant experience on our website and we facilitate responsible gaming that we have achieved our mission. The awards are certainly a welcome indication that the market agrees with us.
Mr Green has won numerous global awards from various magazines and institutions, which you can see below.
- IGA 2018 Socially Responsible Online of the Year
- IGA 2017 Online Gaming operator of the Year
- IGA 2016 Mobile Operator of the Year
- IGA 2015 Online Casino operator of the Year
- EGR 2014 Highly commended Slots Operator
- IGA 2014 Online Casino Operator of the Year
- EGR 2014 Casino Brand of the Year
- IGA 2013 Online Casino Operator of the Year
- EGR 2012 Socially Responsible Operator of the Year
- INTERNETWORLD TOPP 100 Award 2014, 2013, 2012, 2011, 2010, 2009
- EGR “Power 50” Influential Gaming Company
Our gaming licenses
For UK-based customers, MR Green Ltd is regulated and licensed by the UK Gambling Commission. Our License Number is 000-039264-R-319432-008.
Maltese law asserts that Mr Green Ltd can legally offer real-money gambling as a service, in line with these licenses: LGA/CL1/521/2008 (Issued January 6th, January 2010, renewed January 5th, 2015), LGA/CL1/772/2011 (Issued the March 21st, 2012) and LGA/CL1/869/2013 (Issued July 19th, 2013).
For information about other brand’s gaming licenses you are welcome to visit the Swedish website for MRG Group
Mr Green Ltd.
The Brand Mr Green is owned by MRG, which was until May 2018 known as Mr Green & Co AB (publ). The parent company, in turn, is since January 2019 approximately 92% owned by William Hill PLC. As a result of this acquisition, MRG was removed from Nasdaq Stockholm and is currently listed on the London Stock Exchange.
If you have any questions, problems or concerns please feel free to visit our helpcenter for further information.