Marketing Business Analyst

  • Malta
  • Posted 4 weeks ago

The Marketing Business Analyst is a member of the Marketing Intelligence team and works
closely with the marketing department. In this role, you will be working with large sets of data
and turning it into actionable insights. Some areas you will be conducting analysis on are player
lifecycles, retention and reactivation campaigns, conversion and regional performance. You will
be using tools such as MS SQL, Tableau and Splunk to mine and make sense of large data
sets.

 RESPONSIBILITIES
– Identify, analyze and interpret trends or patterns in complex data sets
– Create and implement advanced A/B and multivariate tests
– ROI analysis and tweaking of marketing campaigns
– Create KPI reports and dashboards based on business needs
– Support stakeholders with ad hoc analysis
– Monitor business and regional performance
– Partner with stakeholders to develop and execute strategies to optimize campaigns

REQUIREMENTS
– Background in analyzing marketing campaigns, developing key insights and action plans based on campaign results
– Strong SQL skills
– Adept at queries, report writing and presenting findings
– Experience with data visualization tools such as Tableau
– Advanced Excel knowledge (pivot tables, macros)
– Ability to clearly communicate ideas and results to non-technical business people
– Data and numbers driven and a strong business acumen
– Flexible and able to work under pressure without losing focus

 QUALIFICATIONS AND EXPERIENCE
– Bachelors/Masters degree in a qualitative field (e.g. economics, mathematics, statistics)
– 5+ years of work experience in analytics or CRM marketing
– Experience within online gaming will be considered a great plus

If you would like to embark on a new exciting journey this is the role for you!  Send in your CV
right away or email it to [email protected] We look forward to hearing from you!

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